The stats on this page are for the previous 30 days


Key Site Stats

(These figures relate just to the competition section of the website)

  • Per Month

  • Site Views:
    77049
  • Site Visits:
    8488
  • Typical Entries:
    1,789
  • Avg Data Capture Entries:
    619-1500

Entries Per Region

  • Yorkshire & Humber: 1984

  • East Midlands: 803

  • West Midlands: 1958

  • North East: 3253

  • North West: 775

  • East of England: 2512

  • London: 1347

  • South East: 1722

  • South West: 1624

  • Wales: 141

  • Scotland: 865

  • Northern Ireland: 49

  • Guernsey: 0

  • Jersey: 0

  • Isle of Man: 32

   Competition Entries

   Gender Distribution

   Age Distribution

Facebook: 46.7k

Twitter: 323k

Instagram: 8.3k

Readership Profiles

  • Amateur Photographer – A photography bible
  • 57% of readers would not buy a camera without referring to AP
  • 69% of readers think that AP offers the best and most accurate camera
  • 66% of readers think that the advertising in AP has increased their awareness about a product/service
  • 77% have followed advice from Amateur Photographer
  • 85% of readers get ideas of what to do or buy from AP
  • 91% of readers think that AP provides them with up-to-date information about equipment
  • Amateur Photographer readers are loyal
  • 30% subscribe to every issue and 22% read every issue but are non
    • subscribers, 20% read almost every issue
  • Average time reading an issue: 1 hour and 45 minutes
  • Average length of reading: 7 years and 3 months
  • 85% look forward to reading Amateur Photographer
  • Amateur Photographer readers are photography buffs
  • 82% own an digital SLR
  • AP Readers are willing to spend £1,032 on next camera
  • 75% consider themselves as keen enthusiasts

Competition & Brand Examples:

The below is an example of a competition on the site

Win a couples photo shoot


1 prizes to be won!

Treat the love of your life to a special keepsake this festive season with this fabulous couples photo shoot, available at over 70 locations across the UK! Begin with a consultation before hitting the studio where your experienced photographer will ensure that you get the very best from your shoot and capture the perfect image. Experiment with various backdrops,poses and changes of clothing until you are satisfied you have the perfect shot then browse through and pick your favourite to take home. Enter now to win this amazing prize!


Brand and types of products we work with:

Here are some of the brands we work with. These brands have provided such prizes as: cameras, colour managment tool, backpacks and much more.


Marketing Blurb:

Amateur Photographer is world renowned for its authoritative and comprehensive equipment reviews. It is first for news, events, prices plus features on techniques, equipment tests and darkroom advice. Also contains reader's pictures, profiles of professionals and advice from experts. Appeals to those interested in buying and learning about digital and film photographic equipment, wanting advice on improving their technique, and learning about the greats in photography. AP has 125 years of heritage, and remains as relevant and important to the photographic industry today, as ever. With an audience of dedicated photography enthusiasts, AP is an incredibly powerful and responsive marketing tool.

Competitions & Additional Extras



Why become a competition sponsor?

To work with us on this opportunity, please call one of our team on 0114 3990828 or register your interest here

The minimum prize value (MPV) for this publication is £500

Benefits of providing prizes for competitions.

  • A Unique opportunity to promote existing products and service or promote new opportunities.
  • Positive brand association
  • 4 weeks promotion
  • The brand images and product description used in the blurb
  • The multi-choice question tied to the brand for brand reinforcement
  • Marketing of the competition

Only available to the prize sponsor


Additional Extras:

You also have the option to take the following features (Additional cost may apply for some of these features)

Data capture ‐ This is brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is compliant with all uk law including GDPR.
On this publication you will typically receive between 619-1500 of opted in individuals requesting more information.

Links ‐ These can be used for driving traffic and or for helping with SE0.

Embedded video ‐ if you have a promotional video we can include this in the competition text.

Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.