GoodtoKnow is the digital partner for Essentials, offering content across multiple platforms. The combined reach of the brands offers significant access to this key audience

Key Site Stats

(These figures relate just to the competition section of the website)

  • Per Month


  • Site Views:
    523,651

  • Site Visits:
    32,570

  • Typical Entries:
    14,341 – 20,999

  • Avg Data Capture Entries:
    631–1236

Entries Per Region


  • Yorkshire & Humber: 9684
  • East Midlands: 7415
  • West Midlands: 8322
  • North East: 12340
  • North West: 2696
  • East of England: 13742
  • London: 8485
  • South East: 12804
  • South West: 9297
  • Wales: 4294
  • Scotland: 3223
  • Northern Ireland: 1178
  • Guernsey: 37
  • Jersey: 32
  • Isle of Man: 220

   Daily Competition Entries

   Age Distribution

   Gender Distribution

Facebook: 590k

Twitter: 11.3k

Instagram: N/A

Readership Profiles

  • 61% of our audience work and have their own source of income
  • 78% own their home or have a mortgage
  • 90% make the important purchasing decisions
  • Each issue of Essentials is read for just over one hour – 5th highest figure for women’s monthlies
  • Readers are highly engaged on all platforms

Competition & Brand Examples:

The below is an example of a competition on the site

Win 1 of 4 Horizon Knife Blocks from Viners


4 prizes to be won!

Bring contemporary style to the kitchen with the NEW Horizon Knife Block from Viners. With a modern two-tone effect, the Horizon Knife Block is crafted from premium bamboo with a cool pop of charcoal grey or striking indigo.

Featuring five high performance knives, each knife block is made from the finest quality material for long lasting performance and durability. Ergonomically designed for precision, balance and control, each knife has a grey/indigo non-stick coating for the ultimate functionality. The knife handles feature a bolster for added strength and safety, and comes with a 10 year guarantee.

With over 110 years of cutlery experience, Viners is a highly distinguished, much loved brand, steeped in British heritage. The company’s origins date back to Sheffield in the early 1900s. Since then the brand has continued to innovate and maintain its tradition of creating elegant, robust, high quality cutlery with a design-led finish.

For more information please visit Viners.


Questions

Simply choose the correct answer to the following question to be entered into this free Prize Draw


How many knives does the Horizon Knife Block feature?


Brand and types of products we work with:

Here are some of the brands we work with. These brands have provided such prizes as: event tickets, stationery, a washing machine and much more.


Marketing Blurb:

Positive, practical and creative advice to cover all aspects of manic, modern family life

Inspirational beauty, anti-ageing tips and tricks, diets that work, family health & wellbeing advice

Delicious family recipes, showstopping cakes & bakes and (easy) show-off menus for a dinner-party wow factor

Home and craft ideas for inspiring interiors

Fashion trends to suit every style and budget

Real-life features reflecting the lives, loves and issues of our readers lives

Competitions & Additional Extras



Why become a competition sponsor?

To work with us on this opportunity, please call one of our team on 0114 3990828 or register your interest here

The minimum prize value (MPV) for this publication is £300

Benefits of providing prizes for competitions.

  • A Unique opportunity to promote existing products and service or promote new opportunities.
  • Positive brand association
  • 4 weeks promotion
  • The brand images and product description used in the blurb
  • The multi-choice question tied to the brand for brand reinforcement
  • Marketing of the competition

Only available to the prize sponsor


Additional Extras:

You also have the option to take the following features (Additional cost may apply for some of these features)

Data capture ‐ This is brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is compliant with all uk law including GDPR.
On this publication you will typically receive between 703-1236 of opted in individuals requesting more information.

Links ‐ These can be used for driving traffic and or for helping with SE0.

Embedded video ‐ if you have a promotional video we can include this in the competition text.

Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.


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