GoodtoKnow is the digital partner for Essentials, offering content across multiple platforms. The combined reach of the brands offers significant access to this key audience

Key Site Stats

(These figures relate just to the competition section of the website. All figures quoted are non-unique. Most competitions allow each person to enter a maximum of once per day)

  • Per Month

  • Site Views:
    1,254,442
  • Site Visits:
    59,586
  • Typical Entries:
    18,140-39,867
  • Avg Data Capture Entries:
    631-1,236

Entries Per Region

  • Yorkshire & Humber: 9684

  • East Midlands: 7415

  • West Midlands: 8322

  • North East: 12340

  • North West: 2696

  • East of England: 13742

  • London: 8485

  • South East: 12804

  • South West: 9297

  • Wales: 4294

  • Scotland: 3223

  • Northern Ireland: 1178

  • Guernsey: 37

  • Jersey: 32

  • Isle of Man: 220

   Daily Competition Entries Over The Last 30 days

   Age Distribution

   Gender Distribution

Facebook: 590k

Twitter: 11.3k

Instagram: N/A

Readership Profiles

  • 61% of our audience work and have their own source of income
  • 78% own their home or have a mortgage
  • 90% make the important purchasing decisions
  • Each issue of Essentials is read for just over one hour – 5th highest figure for women’s monthlies
  • Readers are highly engaged on all platforms

Competition & Brand Examples:

The below is an example of a competition on the site

Brand and types of products we work with:

Here are some of the brands we work with. These brands have provided such prizes as: event tickets, stationery, a washing machine and much more.


Marketing Blurb:

Positive, practical and creative advice to cover all aspects of manic, modern family life

Inspirational beauty, anti-ageing tips and tricks, diets that work, family health & wellbeing advice

Delicious family recipes, showstopping cakes & bakes and (easy) show-off menus for a dinner-party wow factor

Home and craft ideas for inspiring interiors

Fashion trends to suit every style and budget

Real-life features reflecting the lives, loves and issues of our readers lives

Competitions & Prize Sponsor Benefits



Why become a competition sponsor?

To work with us on this opportunity, please call one of our team on 0114 3990828 or register your interest here.

The minimum prize value (MPV) for this publication is £300.

Benefits of providing prizes for competitions:

  • A Unique opportunity to promote existing products and service or promote new opportunities.
  • Positive brand association
  • 4 weeks promotion
  • The brand images and product description used in the blurb
  • The multi-choice question tied to the brand for brand reinforcement
  • Marketing of the competition

Only available to the prize sponsor


Prize Sponsor Benefits:

You also have the option to take the following features (additional cost may apply for some of these features).

Data capture ‐ This is a brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is compliant with all UK law including GDPR.

Links ‐ These can be used for driving traffic and/or for helping with SEO.

Embedded video ‐ If you have a promotional video, we can include this in the competition text.

Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.