GoodtoKnow is the digital partner for Essentials, offering content across multiple platforms. The combined reach of the brands offers significant access to this key audience

Key Site Stats

(These figures relate just to the competition section of the website)

  • Per Month


  • Site Views:
    523,651

  • Site Visits:
    32,570

  • Typical Entries:
    14,341 – 20,999

  • Avg Data Capture Entries:
    631–1236

Entries Per Region


  • Yorkshire & Humber: 9684
  • East Midlands: 7415
  • West Midlands: 8322
  • North East: 12340
  • North West: 2696
  • East of England: 13742
  • London: 8485
  • South East: 12804
  • South West: 9297
  • Wales: 4294
  • Scotland: 3223
  • Northern Ireland: 1178
  • Guernsey: 37
  • Jersey: 32
  • Isle of Man: 220

   Daily Competition Entries

   Age Distribution

   Gender Distribution

Facebook: 590k

Twitter: 11.3k

Instagram: N/A

Readership Profiles

  • 61% of our audience work and have their own source of income
  • 78% own their home or have a mortgage
  • 90% make the important purchasing decisions
  • Each issue of Essentials is read for just over one hour – 5th highest figure for women’s monthlies
  • Readers are highly engaged on all platforms

Competition & Brand Examples:

The below is an example of a competition on the site

Win theatre tickets and luxury hotel stay worth £500


1 prizes to be won!

A Right Royale Summer in London – win two tickets to a fantastic new London show and a night’s stay at a luxury hotel worth £500

Hilarious new immersive comedy dining experience - A Right Royale Tea – is poised to take London by storm this summer. Join Lord and Lady Right in this comedy afternoon tea performance, set in the grandeur of the British aristocracy. Performed at the Amba Hotel, Charing Cross London, it previews on Saturday 15th June – half price tickets and then weekly from Sunday 23rd June, until the end of August.

The audience joins Lord and Lady Right, and their servants, as they try to raise vital funds to save their crumbling castle in this unique and original comedy dining experience.

As Lady Right gets more and more tipsy throughout the fundraiser, Lord Right is on the lookout for a handsome (and rich) suitor for his beloved daughter, Ginny, who is more into Harry Potter than Prince Harry. Richard, his lawyer, is desperately trying to keep everything in order, whilst trying to ensure the entertainment arrives on time. Will the mysterious painting raise enough cash to save the Right family? And who will save the day?

Expect unexpected 1920s elegance and a stiff-upper lip during a delightful traditional afternoon tea including scones, sandwiches and cakes. With mischievous maids, boisterous butlers, a magical daughter and a sumptuous songstress, what could possibly go wrong?!

In A Right Royale Tea, the audience is part of the show – actors mingle and interact with the diners, with each actor portraying a character as the story unfolds. Some of the performance is improvised, drawing from topical events and audience participation, with the remaining following a scripted narrative.

The cast includes Giselle Summers as Lady Right and Jason Taylor as Lord Right, Chloe Brown as maid/daughter, Bruce McIntosh as Richard the Lawyer and Carl Christopher, who plays Patrick the Butler.

Performances take place at the Amba Hotel, Charing Cross, London. Tickets cost £69.95 per adult, £59.95 for children under 12 and £64.95 student and senior citizen concessions, with an option to upgrade to the prosecco package at £77.50 per adult. All tickets include comedy dining performance and afternoon tea including scones, sandwiches and cakes.

A winner will be selected after 28 days.

Competition partner Ambar Charing Cross offers modern convenience and expert service – all in a fantastic location – making this the premiere choice for a luxury 4-star deluxe hotel stay in London.

A stone’s throw from Trafalgar Square – within walking distance from many of London’s most famous landmarks and nearby tube stations – the hotel a fantastic base from which to enjoy the capital. The National Gallery, Westminster Palace and Covent Garden are all nearby.


Questions

Simply choose the correct answer to the following question to be entered into this free Prize Draw


What is the name of the newest addition to the British Royal Family?


Brand and types of products we work with:

Here are some of the brands we work with. These brands have provided such prizes as: event tickets, stationery, a washing machine and much more.


Marketing Blurb:

Positive, practical and creative advice to cover all aspects of manic, modern family life

Inspirational beauty, anti-ageing tips and tricks, diets that work, family health & wellbeing advice

Delicious family recipes, showstopping cakes & bakes and (easy) show-off menus for a dinner-party wow factor

Home and craft ideas for inspiring interiors

Fashion trends to suit every style and budget

Real-life features reflecting the lives, loves and issues of our readers lives

Competitions & Additional Extras



Why become a competition sponsor?

To work with us on this opportunity, please call one of our team on 0114 3990828 or register your interest here

The minimum prize value (MPV) for this publication is £300

Benefits of providing prizes for competitions.

  • A Unique opportunity to promote existing products and service or promote new opportunities.
  • Positive brand association
  • 4 weeks promotion
  • The brand images and product description used in the blurb
  • The multi-choice question tied to the brand for brand reinforcement
  • Marketing of the competition

Only available to the prize sponsor


Additional Extras:

You also have the option to take the following features (Additional cost may apply for some of these features)

Data capture ‐ This is brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is compliant with all uk law including GDPR.
On this publication you will typically receive between 703-1236 of opted in individuals requesting more information.

Links ‐ These can be used for driving traffic and or for helping with SE0.

Embedded video ‐ if you have a promotional video we can include this in the competition text.

Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.


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