GoodtoKnow is the digital partner for Essentials, offering content across multiple platforms. The combined reach of the brands offers significant access to this key audience

Key Site Stats

(These figures relate just to the competition section of the website)

  • Per Month

  • Site Views:

  • Site Visits:

  • Typical Entries:
    14,341 – 20,999

  • Avg Data Capture Entries:

Entries Per Region

  • Yorkshire & Humber: 9684
  • East Midlands: 7415
  • West Midlands: 8322
  • North East: 12340
  • North West: 2696
  • East of England: 13742
  • London: 8485
  • South East: 12804
  • South West: 9297
  • Wales: 4294
  • Scotland: 3223
  • Northern Ireland: 1178
  • Guernsey: 37
  • Jersey: 32
  • Isle of Man: 220

   Daily Competition Entries

   Age Distribution

   Gender Distribution

Facebook: 590k

Twitter: 11.3k

Instagram: N/A

Readership Profiles

  • 61% of our audience work and have their own source of income
  • 78% own their home or have a mortgage
  • 90% make the important purchasing decisions
  • Each issue of Essentials is read for just over one hour – 5th highest figure for women’s monthlies
  • Readers are highly engaged on all platforms

Competition & Brand Examples:

The below is an example of a competition on the site

WIN! A Microplane® EcoGrate™ Series Set of Four Graters

5 prizes to be won!

We’re offering five lucky readers the chance to win a set of the NEW EcoGrate™ Series from the grater / blade specialist Microplane®.

Using Microplane’s signature, long-lasting, stainless steel blades, this stylish collection is beautifully crafted in a bamboo fibre frame made from sustainable, organically grown Moso bamboo and polypropylene resin that’s produced with a lower carbon footprint than plastic. The eco-friendly, bamboo fibre frame is biodegradable when recycled or composted.

Made in the USA and inspired by Microplane’s heritage and expertise in sharp woodworking tools, the strong, yet lightweight, EcoGrate™ Series has been meticulously engineered to deliver comfort, balance, durability and flawless performance. There are FOUR blade styles for specific grating results.

• The long, narrow EcoGrate™ Zester is the perfect choice for cooks who prefer to use a rasp-style grater for zesting citrus fruit.

The THREE paddle-shaped graters include Fine, Coarse, and Extra Coarse blades:

• EcoGrate™ Fine Grater is perfect for grating aromatics and spices - shallots, onions, garlic and ginger - into a fine paste.

• EcoGrate™ Coarse Grater creates larger texture grating of all types of hard cheese, carrots and coconut.

• EcoGrate™ Extra Coarse Grater is the blade of choice for grating root vegetables and cold butter for pastry.

Microplane® is the first company to apply photo-etching technology to graters. The ultra-sharp cutting edges or teeth behave like sharp knives to cut effortlessly with precision, without ripping or tearing, to unearth the wonderful natural aroma of ingredients.

The Microplane® EcoGrate Series, RRP £16.99, is exclusively available from Lakeland.


Simply choose the correct answer to the following question to be entered into this free Prize Draw

Which technology is Microplane famous for?

Brand and types of products we work with:

Here are some of the brands we work with. These brands have provided such prizes as: event tickets, stationery, a washing machine and much more.

Marketing Blurb:

Positive, practical and creative advice to cover all aspects of manic, modern family life

Inspirational beauty, anti-ageing tips and tricks, diets that work, family health & wellbeing advice

Delicious family recipes, showstopping cakes & bakes and (easy) show-off menus for a dinner-party wow factor

Home and craft ideas for inspiring interiors

Fashion trends to suit every style and budget

Real-life features reflecting the lives, loves and issues of our readers lives

Competitions & Prize Sponsor Benefits

Why become a competition sponsor?

To work with us on this opportunity, please call one of our team on 0114 3990828 or register your interest here

The minimum prize value (MPV) for this publication is £300

Benefits of providing prizes for competitions.

  • A Unique opportunity to promote existing products and service or promote new opportunities.
  • Positive brand association
  • 4 weeks promotion
  • The brand images and product description used in the blurb
  • The multi-choice question tied to the brand for brand reinforcement
  • Marketing of the competition

Only available to the prize sponsor

Prize Sponsor Benefits:

You also have the option to take the following features (Additional cost may apply for some of these features)

Data capture ‐ This is brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is compliant with all uk law including GDPR.
On this publication you will typically receive between 703-1236 of opted in individuals requesting more information.

Links ‐ These can be used for driving traffic and or for helping with SE0.

Embedded video ‐ if you have a promotional video we can include this in the competition text.

Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.