The stats on this page are for the previous 30 days



GoodtoKnow is the digital partner for Essentials, offering content across multiple platforms. The combined reach of the brands offers significant access to this key audience

Key Site Stats

(These figures relate just to the competition section of the website)

  • Per Month


  • Site Views:
    474539

  • Site Visits:
    27470

  • Typical Entries:
    8,559

  • Avg Data Capture Entries:
    703-1236

Entries Per Region


  • Yorkshire & Humber: 9684
  • East Midlands: 7415
  • West Midlands: 8322
  • North East: 12340
  • North West: 2696
  • East of England: 13742
  • London: 8485
  • South East: 12804
  • South West: 9297
  • Wales: 4294
  • Scotland: 3223
  • Northern Ireland: 1178
  • Guernsey: 37
  • Jersey: 32
  • Isle of Man: 220

   Competition Entries

   Gender Distribution

   Age Distribution

Facebook: 590k

Twitter: 11.3k

Instagram: N/A

Readership Profiles

  • 61% of our audience work and have their own source of income
  • 78% own their home or have a mortgage
  • 90% make the important purchasing decisions
  • Each issue of Essentials is read for just over one hour – 5th highest figure for women’s monthlies
  • Readers are highly engaged on all platforms

Competition & Brand Examples:

The below is an example of a competition on the site

Treat yourself or your loved ones this Christmas with a One4all Gift Card


3 prizes to be won!

With the countdown to the festive season officially on, One4all, the UK’s leading multi-store gift card has something for everyone on your holiday gift list. So, why not treat your loved ones to the gift of choice and give them another reason to smile?

We’ve teamed up with One4all to help take the stress of Christmas away, and are offering you the chance to win a £100 gift card to spend at any one of 55,000 outlets including popular retailers such as John Lewis, Marks & Spencer, Superdry, Carphone Warehouse, holiday companies such as Butlins, Kuoni, TUI, and restaurants including Brown’s, Pizza Express and many more.

With so many places to spend the One4all Gift Card, even the fussiest of recipients will be delighted.

To spread an extra sprinkle of Christmas cheer, One4all’s “Personalise My Card” service allows you to add your favourite photo or a personal note to your Gift Card.

The gift card caters to all budgets and can be topped up with anything from £10 - £400.


Questions

Simply choose the correct answer to the following question to be entered into this free Prize Draw


Who visits on Christmas eve?


Brand and types of products we work with:

Here are some of the brands we work with. These brands have provided such prizes as: event tickets, stationery, a washing machine and much more.


Marketing Blurb:

Positive, practical and creative advice to cover all aspects of manic, modern family life

Inspirational beauty, anti-ageing tips and tricks, diets that work, family health & wellbeing advice

Delicious family recipes, showstopping cakes & bakes and (easy) show-off menus for a dinner-party wow factor

Home and craft ideas for inspiring interiors

Fashion trends to suit every style and budget

Real-life features reflecting the lives, loves and issues of our readers lives

Competitions & Additional Extras



Why become a competition sponsor?

To work with us on this opportunity, please call one of our team on 0114 3990828 or register your interest here

The minimum prize value (MPV) for this publication is £300

Benefits of providing prizes for competitions.

  • A Unique opportunity to promote existing products and service or promote new opportunities.
  • Positive brand association
  • 4 weeks promotion
  • The brand images and product description used in the blurb
  • The multi-choice question tied to the brand for brand reinforcement
  • Marketing of the competition

Only available to the prize sponsor


Additional Extras:

You also have the option to take the following features (Additional cost may apply for some of these features)

Data capture ‐ This is brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is compliant with all uk law including GDPR.
On this publication you will typically receive between 703-1236 of opted in individuals requesting more information.

Links ‐ These can be used for driving traffic and or for helping with SE0.

Embedded video ‐ if you have a promotional video we can include this in the competition text.

Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.