The stats on this page are for the previous 30 days

Key Site Stats

(These figures relate just to the competition section of the website)

  • Per Month

  • Site Views:

  • Site Visits:

  • Typical Entries:

  • Avg Data Capture Entries:

Entries Per Region

  • Yorkshire & Humber: 16437
  • East Midlands: 10403
  • West Midlands: 13111
  • North East: 16904
  • North West: 6460
  • East of England: 19819
  • London: 14710
  • South East: 23392
  • South West: 16385
  • Wales: 7525
  • Scotland: 9124
  • Northern Ireland: 1998
  • Guernsey: 116
  • Jersey: 67
  • Isle of Man: 381

   Competition Entries

   Gender Distribution

   Age Distribution

Facebook: 4.36m

Twitter: 118k

Instagram: 95.3k

Readership Profiles


  • Love their home, and everything it means to them – family, security and the opportunity to indulge in practical yet beautiful decorating ideas.
  • Are actively decorating and renovating their homes. Many have bigger project plans, such as extensions, kitchen and bathroom transformations.
  • Love shopping for beautiful home products. They have a keen eye for a bargain, yet are also willing to invest in appliances, design and technology.

    Three Audience Types

  • Style Enthusiasts - Interested in the latest looks, while having their own sense of style – our audience are professionals in their first flat to couples setting up their first home
  • Busy Families - Couples with pre-school and school-age children – some stay-athome mums and others working mums. They live in a variety of properties.
  • Settled Homebodies - Pre and actual retirees with grown-up children, comfortable homes and gardens. They own their properties outright or have small mortgages.

Competition & Brand Examples:

The below is an example of a competition on the site


1 prizes to be won!

With a wintery chill in the air, there’s nothing better than getting cosy and enjoying the soft glow of a fire. To help you achieve all the hygge you can handle, without any hassle, we’ve teamed up with the Heating and Hotwater Industry Council to offer you a superb Cassius Fireplace surround from Elgin & Hall complete with the HE950L gas fire from Wildfire worth £2,500, which was crowned Fireplace Suite (Other Fuels) of the Year as well as overall Product of the Year at the 2018 Hearth and Homes Exhibition.


Featuring the stunning Wildfire HE950L landscape gas fire, framed in the beautiful Cassius white micro marble surround with grey micro marble inlay from Elgin & Hall, the prize will impress homeowners with its elegance and practicality. Installation cost for this revolutionary fireplace suite is much cheaper than alternative ‘similar styled’ products as it fits into existing chimneys or flues without modification – no messy building work or lintels to install, the fabric of your home will remain intact.


Modern gas fires are designed with both style and substance in mind. With no ash residue, odours or logs to store, gas is extremely clean and requires minimal maintenance. You can enjoy a warming radiance instantly, without the expense of switching on your entire central heating system – creating the perfect ambience to snuggle up and read a book, or just relax.


As well as creating a striking centrepiece in the heart of your home, gas fires are extremely economical. Compared to their electric counterparts, gas options are approximately 50% cheaper to run – so homeowners can benefit from the comfort of a flickering fire effect, without having to worry about excessive bills.


The good news is that 11 million homes across the UK are already ‘gas fire ready’ with a chimney or precast flue and gas point, so in most cases it’s easy to install your new cosy centre piece, but whether you have a chimney or not, there is a gas fire or stove option available.


For your chance to win an award-winning, open-flame and super-efficient glass-fronted gas fire, worth £2,500, that will create the perfect centrepiece for your living room, simply answer the below question correctly.


Simply choose the correct answer to the following question to be entered into this free Prize Draw

Compared to electric options, approximately how much cheaper to run are gas fires?

Brand and types of products we work with:

Here are some of the brands we work with. These brands have provided such prizes as: kitchen appliances, gift vouchers, holidays and much more.

Marketing Blurb:

Readers love Ideal Home’s democratic approach to home design. We’re not the Style Police making judgements about style, taste or budgets – we simply showcase the very best ideas, best new products, best homes, so anyone can put together their own unique mix. We think creating a home should be fun and exciting, and that’s how we want our readers to feel when they flick through our beautiful, contemporary pages.

Competitions & Additional Extras

Why become a competition sponsor?

To work with us on this opportunity, please call one of our team on 0114 3990828 or register your interest here

The minimum prize value (MPV) for this publication is £1000

Benefits of providing prizes for competitions.

  • A Unique opportunity to promote existing products and service or promote new opportunities.
  • Positive brand association
  • 4 weeks promotion
  • The brand images and product description used in the blurb
  • The multi-choice question tied to the brand for brand reinforcement
  • Marketing of the competition

Only available to the prize sponsor

Additional Extras:

You also have the option to take the following features (Additional cost may apply for some of these features)

Data capture ‐ This is brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is compliant with all uk law including GDPR.
On this publication you will typically receive between 2066-2971 of opted in individuals requesting more information.

Links ‐ These can be used for driving traffic and or for helping with SE0.

Embedded video ‐ if you have a promotional video we can include this in the competition text.

Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.