Key Site Stats

(These figures relate just to the competition section of the website)

  • Per Month


  • Site Views:
    738,312

  • Site Visits:
    55,156

  • Typical Entries:
    14,045–24,153

  • Avg Data Capture Entries:
    1604–2606

Entries Per Region


  • Yorkshire & Humber: 16437
  • East Midlands: 10403
  • West Midlands: 13111
  • North East: 16904
  • North West: 6460
  • East of England: 19819
  • London: 14710
  • South East: 23392
  • South West: 16385
  • Wales: 7525
  • Scotland: 9124
  • Northern Ireland: 1998
  • Guernsey: 116
  • Jersey: 67
  • Isle of Man: 381

   Daily Competition Entries

   Age Distribution

   Gender Distribution

Facebook: 4.36m

Twitter: 118k

Instagram: 95.3k

Readership Profiles

    Readers

  • Love their home, and everything it means to them – family, security and the opportunity to indulge in practical yet beautiful decorating ideas.
  • Are actively decorating and renovating their homes. Many have bigger project plans, such as extensions, kitchen and bathroom transformations.
  • Love shopping for beautiful home products. They have a keen eye for a bargain, yet are also willing to invest in appliances, design and technology.

    Three Audience Types

  • Style Enthusiasts - Interested in the latest looks, while having their own sense of style – our audience are professionals in their first flat to couples setting up their first home
  • Busy Families - Couples with pre-school and school-age children – some stay-athome mums and others working mums. They live in a variety of properties.
  • Settled Homebodies - Pre and actual retirees with grown-up children, comfortable homes and gardens. They own their properties outright or have small mortgages.

Competition & Brand Examples:

The below is an example of a competition on the site

Win a Russel Hobbs Emma Bridgewater Kettle


1 prizes to be won!

Win a Russel Hobbs Emma Bridgewater Kettle. This gorgeously designed kettle brightens and cheer ups your kitchen. The polka dot kettle is a marriage of Emma’s best-loved signature designs. Not only does it have a fabulous design but it boils quicker and 70% quieter creating a more peaceful kitchen.


Brand and types of products we work with:

Here are some of the brands we work with. These brands have provided such prizes as: kitchen appliances, gift vouchers, holidays and much more.


Marketing Blurb:

Readers love Ideal Home’s democratic approach to home design. We’re not the Style Police making judgements about style, taste or budgets – we simply showcase the very best ideas, best new products, best homes, so anyone can put together their own unique mix. We think creating a home should be fun and exciting, and that’s how we want our readers to feel when they flick through our beautiful, contemporary pages.

Competitions & Additional Extras



Why become a competition sponsor?

To work with us on this opportunity, please call one of our team on 0114 3990828 or register your interest here

The minimum prize value (MPV) for this publication is £1000

Benefits of providing prizes for competitions.

  • A Unique opportunity to promote existing products and service or promote new opportunities.
  • Positive brand association
  • 4 weeks promotion
  • The brand images and product description used in the blurb
  • The multi-choice question tied to the brand for brand reinforcement
  • Marketing of the competition

Only available to the prize sponsor


Additional Extras:

You also have the option to take the following features (Additional cost may apply for some of these features)

Data capture ‐ This is brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is compliant with all uk law including GDPR.
On this publication you will typically receive between 2066-2971 of opted in individuals requesting more information.

Links ‐ These can be used for driving traffic and or for helping with SE0.

Embedded video ‐ if you have a promotional video we can include this in the competition text.

Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.


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