Key Site Stats

(These figures relate just to the competition section of the website. All figures quoted are non-unique. Most competitions allow each person to enter a maximum of once per day)

  • Per Month

  • Site Views:

  • Site Visits:

  • Typical Entries:

  • Avg Data Capture Entries:

Entries Per Region

  • Yorkshire & Humber: 16437
  • East Midlands: 10403
  • West Midlands: 13111
  • North East: 16904
  • North West: 6460
  • East of England: 19819
  • London: 14710
  • South East: 23392
  • South West: 16385
  • Wales: 7525
  • Scotland: 9124
  • Northern Ireland: 1998
  • Guernsey: 116
  • Jersey: 67
  • Isle of Man: 381

   Daily Competition Entries Over The Last 30 days

   Age Distribution

   Gender Distribution

Facebook: 4.36m

Twitter: 118k

Instagram: 95.3k

Readership Profiles


  • Love their home, and everything it means to them – family, security and the opportunity to indulge in practical yet beautiful decorating ideas.
  • Are actively decorating and renovating their homes. Many have bigger project plans, such as extensions, kitchen and bathroom transformations.
  • Love shopping for beautiful home products. They have a keen eye for a bargain, yet are also willing to invest in appliances, design and technology.

    Three Audience Types

  • Style Enthusiasts - Interested in the latest looks, while having their own sense of style – our audience are professionals in their first flat to couples setting up their first home
  • Busy Families - Couples with pre-school and school-age children – some stay-at-home mums and others working mums. They live in a variety of properties.
  • Settled Homebodies - Pre and actual retirees with grown-up children, comfortable homes and gardens. They own their properties outright or have small mortgages.

Competition & Brand Examples:

The below is an example of a competition on the site

Win a selection of Modena Journals worth £50

10 prizes to be won!

Brighten up your home this summer with bold coloured notebooks from Modena Journals. Or if traditional tones are more to your taste, then go classic. Eight colour options are available with luxury linen covers from the fabulous bold ‘Cocktail for one’ collection and the heroic ‘Classic British’ collection. Six more colours offer a perfect choice to complement your lifestyle from our premium soft leather series, with the ‘Natural World’ and ‘Senses of Life’ collections.

Notebooks are great for jotting down your home style ideas and useful measurements. Our premium linen notebooks are available in two sizes, A5 Midi, looks great on your home-office desk and A6 Mini, great for popping in your bag.

Each winner will receive a Premium leather A5 Modena Journal worth £25, plus a luxury linen A5 and A6 Modena Journal worth £15 and £10. 

·         Luxury hardback linen or Leather in A6 Mini or A5 Midi sizes.

·         Leather - 144 thread-bound, acid-free 100gsm ivory ruled or dotted pages.

·         Linen - 208 thread-bound, acid-free 70gsm ivory ruled or dotted pages.

·         Sustainably sourced from Forest Stewardship Council FSC®-certified forests.

·         Two colour-coordinated page marker ribbons.

·         Useful expandable inner back pocket.

·         Colour-matched elasticated closure / pen clip.


Simply choose the correct answer to the following question to be entered into this free Prize Draw

What does FSC® stand for?

Would you like to receive a 15% off code via email on your first order from Modena Journals?

Brand and types of products we work with:

Here are some of the brands we work with. These brands have provided such prizes as: kitchen appliances, gift vouchers, holidays and much more.

Marketing Blurb:

Readers love Ideal Home’s democratic approach to home design. We’re not the Style Police making judgements about style, taste or budgets – we simply showcase the very best ideas, best new products, best homes, so anyone can put together their own unique mix. We think creating a home should be fun and exciting, and that’s how we want our readers to feel when they flick through our beautiful, contemporary pages.

Competitions & Prize Sponsor Benefits

Why become a competition sponsor?

To work with us on this opportunity, please call one of our team on 0114 3990828 or register your interest here

The minimum prize value (MPV) for this publication is £1000

Benefits of providing prizes for competitions.

  • A Unique opportunity to promote existing products and service or promote new opportunities.
  • Positive brand association
  • 4 weeks promotion
  • The brand images and product description used in the blurb
  • The multi-choice question tied to the brand for brand reinforcement
  • Marketing of the competition

Only available to the prize sponsor

Prize Sponsor Benefits:

You also have the option to take the following features (Additional cost may apply for some of these features)

Data capture ‐ This is brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is compliant with all uk law including GDPR.
On this publication you will typically receive between 2066-2971 unique opted in individuals requesting more information.

Links ‐ These can be used for driving traffic and or for helping with SE0.

Embedded video ‐ if you have a promotional video we can include this in the competition text.

Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.