Key Site Stats

(These figures relate just to the competition section of the website)

  • Per Month


  • Site Views:
    297,613

  • Site Visits:
    25,394

  • Typical Entries:
    9000–17,300

  • Avg Data Capture Entries:
    488–609

Entries Per Region


  • Yorkshire & Humber: 13453
  • East Midlands: 9045
  • West Midlands: 13492
  • North East: 24458
  • North West: 6186
  • East of England: 20071
  • London: 16060
  • South East: 21457
  • South West: 13681
  • Wales: 5609
  • Scotland: 5588
  • Northern Ireland: 1937
  • Guernsey: 152
  • Jersey: 83
  • Isle of Man: 193

   Daily Competition Entries

   Age Distribution

   Gender Distribution

Facebook: 1.72m

Twitter: 232k

Instagram: 166k

Readership Profiles

  • Upscale, high spending women
  • 67% are ABC1
  • The InStyle consumer spends more on fashion and beauty than readers of any other magazine
  • Higher income than consumers of ELLE, Bazaar and Vogue
  • Average Age is 34
  • Career Focused
  • 2.5x more motivated by career development
  • 33% more likely than consumers in our set, to review & post about fashion

Competition & Brand Examples:

The below is an example of a competition on the site

Win a three course meal and cocktails for two at Marco Pierre White's


1 prizes to be won!

Dine in style at the one and only Marco Pierre White's London Steakhouse Co. known throughout the country for it's array of timeless English dishes. Begin your evening with a welcome drink, before being seated for your sumptuous set meal, from perfectly cooked steaks to delicate fish dishes the quality of food is second to none, not to mention glamorous surroundings and top class service. Enjoy delicious side dishes to compliment your main and wash it all down with a refreshing cocktail.Enter now to win this sophisticated evening out!


Brand and types of products we work with:

Here are some of the brands we work with. These brands have provided such prizes as: flight tickets, sweet machines, gift vouchers and much more.


Marketing Blurb:

InStyle loves fashion and it’s that passion that shines through everything we do. Whether we’re showcasing the latest runway looks or transforming celebrities into style icons, our customer is our focus. We know that she’s as crazy about that fringed bag or that block-heeled boot as we are and she has the means to turn our inspirational editorial into her own reality. Whether she’s on her mobile, browsing her tablet or reading her magazine, we intensify that desire and give her all the tools she needs to create her perfect personal wardrobe. Consistently glamorous, always on trend. We empower women to improve their personal style.

Competitions & Additional Extras



Why become a competition sponsor?

To work with us on this opportunity, please call one of our team on 0114 3990828 or register your interest here

The minimum prize value (MPV) for this publication is £300

Benefits of providing prizes for competitions.

  • A Unique opportunity to promote existing products and service or promote new opportunities.
  • Positive brand association
  • 4 weeks promotion
  • The brand images and product description used in the blurb
  • The multi-choice question tied to the brand for brand reinforcement
  • Marketing of the competition

Only available to the prize sponsor


Additional Extras:

You also have the option to take the following features (Additional cost may apply for some of these features)

Data capture ‐ This is brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is compliant with all uk law including GDPR.
On this publication you will typically receive between 451-659 of opted in individuals requesting more information.

Links ‐ These can be used for driving traffic and or for helping with SE0.

Embedded video ‐ if you have a promotional video we can include this in the competition text.

Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.


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