Key Site Stats

(These figures relate just to the competition section of the website. All figures quoted are non-unique. Most competitions allow each person to enter a maximum of once per day)

  • Per Month

  • Site Views:
    297,613
  • Site Visits:
    25,394
  • Typical Entries:
    9000–17,300
  • Avg Data Capture Entries:
    488–609

Entries Per Region

  • Yorkshire & Humber: 13453

  • East Midlands: 9045

  • West Midlands: 13492

  • North East: 24458

  • North West: 6186

  • East of England: 20071

  • London: 16060

  • South East: 21457

  • South West: 13681

  • Wales: 5609

  • Scotland: 5588

  • Northern Ireland: 1937

  • Guernsey: 152

  • Jersey: 83

  • Isle of Man: 193

   Daily Competition Entries Over The Last 30 days

   Age Distribution

   Gender Distribution

Facebook: 1.72m

Twitter: 232k

Instagram: 166k

Readership Profiles

  • Upscale, high spending women
  • 67% are ABC1
  • The InStyle consumer spends more on fashion and beauty than readers of any other magazine
  • Higher income than consumers of ELLE, Bazaar and Vogue
  • Average Age is 34
  • Career Focused
  • 2.5x more motivated by career development
  • 33% more likely than consumers in our set, to review & post about fashion

Competition & Brand Examples:

The below is an example of a competition on the site

Brand and types of products we work with:

Here are some of the brands we work with. These brands have provided such prizes as: flight tickets, sweet machines, gift vouchers and much more.


Marketing Blurb:

InStyle loves fashion and it’s that passion that shines through everything we do. Whether we’re showcasing the latest runway looks or transforming celebrities into style icons, our customer is our focus. We know that she’s as crazy about that fringed bag or that block-heeled boot as we are and she has the means to turn our inspirational editorial into her own reality. Whether she’s on her mobile, browsing her tablet or reading her magazine, we intensify that desire and give her all the tools she needs to create her perfect personal wardrobe. Consistently glamorous, always on trend. We empower women to improve their personal style.

Competitions & Prize Sponsor Benefits



Why become a competition sponsor?

To work with us on this opportunity, please call one of our team on 0114 3990828 or register your interest here.

The minimum prize value (MPV) for this publication is £300.

Benefits of providing prizes for competitions:

  • A Unique opportunity to promote existing products and service or promote new opportunities.
  • Positive brand association
  • 4 weeks promotion
  • The brand images and product description used in the blurb
  • The multi-choice question tied to the brand for brand reinforcement
  • Marketing of the competition

Only available to the prize sponsor


Prize Sponsor Benefits:

You also have the option to take the following features (additional cost may apply for some of these features).

Data capture ‐ This is a brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is compliant with all UK law including GDPR.

Links ‐ These can be used for driving traffic and/or for helping with SEO.

Embedded video ‐ If you have a promotional video, we can include this in the competition text.

Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.