Key Site Stats

(These figures relate just to the competition section of the website)

  • Per Month


  • Site Views:
    837,029

  • Site Visits:
    44,956

  • Typical Entries:
    15,970–21,390

  • Avg Data Capture Entries:
    808–1531

Entries Per Region


  • Yorkshire & Humber: 12155
  • East Midlands: 9542
  • West Midlands: 10813
  • North East: 20666
  • North West: 5315
  • East of England: 17293
  • London: 12490
  • South East: 21857
  • South West: 14956
  • Wales: 5689
  • Scotland: 5181
  • Northern Ireland: 2056
  • Guernsey: 19
  • Jersey: 42
  • Isle of Man: 96

   Daily Competition Entries

   Age Distribution

   Gender Distribution

Facebook: 1.22m

Twitter: 29.7k

Instagram: 10.2k

Readership Profiles

  • Powerful
    She loves to shop and has the spending power to indulge herself. And when she’s not buying for herself, she’s making all the other purchase decisions for her household – 98% of household purchase decisions are made by women aged between 40 and 60
  • Responsive
    She’s also quick to give us, or you, her opinions. Our readers regularly complete our surveys in their thousands within hours of them going live
  • Influential
    The w&h reader is highly influential in her circle of friends, family and colleagues, and she is always quick to recommend the products she loves. This also makes her keen to be the first to discover new things, so she can share them with her peers
  • Informed
    She’s always looking to be inspired and to discover new things to try, including new products – our trial-and-review-led creative campaigns always
  • Connected
    She has fully embraced the digital world and all the advantages it offers, whether that’s visiting womanandhome.com on her tablet or accessing her daily newsletters through her phone. More than 50% of all traffic to womanandhome.com comes via mobile or tablet
  • Engaged
    She feels part of the woman&home community and wants to be involved with the brand however it suits her, whether it’s receiving our daily newsletters or attending one of our many events

Competition & Brand Examples:

The below is an example of a competition on the site

Win £500 to spend at Habitat


1 prizes to be won!

To celebrate the launch of homeware favourite Habitat’s new ‘Be Original’ ad campaign, we’re giving you the chance to bring home original design with £500 worth of Habitat credit up for grabs!

Every home should be unique and Habitat are big on individuality. From furniture and lighting, to textiles and accessories they explore the world for original ideas, designing seasonal collections from their London design studio. If you’re after unique and stylish homeware that’s cleverly crafted and affordably priced, then look no further.

Check out the stars of the ads here.


Questions

Simply choose the correct answer to the following question to be entered into this free Prize Draw


What is the name of Habitat’s new ad campaign?


Would you like to sign up to the Habitat newsletter and be the first to hear about our new arrivals, unmissable offers and exclusive news?


Brand and types of products we work with:

Here are some of the brands we work with. These brands have provided such prizes as: spa getaways, tableware, clothing and much more.


Marketing Blurb:

As the leading lifestyle brand for women aged 40+, woman&home sets out to offer inspiration to our readers however and whenever they want it, and prides itself on squeezing as much breadth and diversity into its content as today’s women pack into their lives!

Competitions & Additional Extras



Why become a competition sponsor?

To work with us on this opportunity, please call one of our team on 0114 3990828 or register your interest here

The minimum prize value (MPV) for this publication is £500

Benefits of providing prizes for competitions.

  • A Unique opportunity to promote existing products and service or promote new opportunities.
  • Positive brand association
  • 4 weeks promotion
  • The brand images and product description used in the blurb
  • The multi-choice question tied to the brand for brand reinforcement
  • Marketing of the competition

Only available to the prize sponsor


Additional Extras:

You also have the option to take the following features (Additional cost may apply for some of these features)

Data capture ‐ This is brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is compliant with all uk law including GDPR.
On this publication you will typically receive between 817-1278 of opted in individuals requesting more information.

Links ‐ These can be used for driving traffic and or for helping with SE0.

Embedded video ‐ if you have a promotional video we can include this in the competition text.

Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.


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