(These figures relate just to the competition section of the website)
Per Month
Site Views: 1,191,956
Site Visits: 67,439
Typical Entries: 15,970–21,390
Avg Data Capture Entries: 808–1531
Entries Per Region
Yorkshire & Humber: 12155
East Midlands: 9542
West Midlands: 10813
North East: 20666
North West: 5315
East of England: 17293
London: 12490
South East: 21857
South West: 14956
Wales: 5689
Scotland: 5181
Northern Ireland: 2056
Guernsey: 19
Jersey: 42
Isle of Man: 96
Daily Competition Entries
Age Distribution
Gender Distribution
Facebook: 1.22m
Twitter: 29.7k
Instagram: 10.2k
Readership Profiles
Powerful She loves to shop and has the spending power to indulge herself. And when she’s not buying for herself, she’s making all the other purchase decisions for her household – 98% of household purchase decisions are made by women aged between 40 and 60
Responsive She’s also quick to give us, or you, her opinions. Our readers regularly complete our surveys in their thousands within hours of them going live
Influential The w&h reader is highly influential in her circle of friends, family and colleagues, and she is always quick to recommend the products she loves. This also makes her keen to be the first to discover new things, so she can share them with her peers
Informed She’s always looking to be inspired and to discover new things to try, including new products such as our trial-and-review-led creative campaigns.
Connected She has fully embraced the digital world and all the advantages it offers, whether that’s visiting womanandhome.com on her tablet or accessing her daily newsletters through her phone. More than 50% of all traffic to womanandhome.com comes via mobile or tablet
Engaged She feels part of the woman&home community and wants to be involved with the brand however it suits her, whether it’s receiving our daily newsletters or attending one of our many events
Competition & Brand Examples:
The below is an example of a competition on the site
Win a £100 Birthday voucher
2 prizes to be won!
Birthday celebrations are in order! We are giving you the chance to win a £100 birthday voucher to spend on whatever you like. Them boots that you loved, go buy them. Them headphones you really wanted, go treat yourself. Feeling lucky? Go try your luck, it is your birthday after all.
Questions
Simply choose the correct answer to the following question to be entered into this free Prize Draw
How much is the Birthday voucher worth?
Brand and types of products we work with:
Here are some of the brands we work with. These brands have provided such prizes as: spa getaways, tableware, clothing and much more.
Marketing Blurb:
As the leading lifestyle brand for women aged 40+, woman&home sets out to offer inspiration
to our readers however and whenever they want it, and prides itself on squeezing as much
breadth and diversity into its content as today’s women pack into their lives!
Competitions & Prize Sponsor Benefits
Why become a competition sponsor?
To work with us on this opportunity, please call one of our team on 0114 3990828 or register your interest here
The minimum prize value (MPV) for this publication is £500
Benefits of providing prizes for competitions.
A Unique opportunity to promote existing products and service or promote new opportunities.
Positive brand association
4 weeks promotion
The brand images and product description used in the blurb
The multi-choice question tied to the brand for brand reinforcement
Marketing of the competition
Only available to the prize sponsor
Prize Sponsor Benefits:
You also have the option to take the following features (Additional cost may apply for some of these features)
Data capture ‐ This is brilliant opportunity to ask the users engaging with the competition if they would like to opt in to hear from the Brand. This compares favourably to most other data capture opportunities, has brilliant responses and is compliant with all uk law including GDPR.
On this publication you will typically receive between 817-1278 of opted in individuals requesting more information.
Links ‐ These can be used for driving traffic and or for helping with SE0.
Embedded video ‐ if you have a promotional video we can include this in the competition text.
Additional promotion via social media, main newsletters, etc ‐ Please ask for availability and costs.
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